Herat Saffron in German International Exhibition
In order to grow and expand the Afghan trade, Afghanistan Red gold Company participates in the most famous international exhibitions around the world, and this time to introduce and display Afghan to the German markets in an exhibition held in Cologne, Germany. The introduction of the best agricultural products from all over the world was held and he hopes to attract international investments to production in Afghanistan and create a suitable market in that country for the Afghanistan trade.
Afghanistan has the best in world, and we in Afghanistan Red gold Company make it easy to you
Herat Saffron is a top quality saffron brand started producing saffron as the first company in Afghanistan. In 2006, Herat Saffron introduced saffron as an alternative crop to illegal opium production with a very big margin on comparative advantage with a focus on economic sustainability of target communities and a promise to women’s economic and social empowerment. Working with both vintage and organic materials for the production of saffron, the aim is to give new life to traditional societies long dependent on either illegal or low-income crops. Herat Saffron aims to also develope new creative products in partnership with renowned companies worldwide. Our company pay fair wages, fund social capacity building activities and support local initiatives.
In other words, what Herat Saffron is doing is beyond a simple profit oriented business concept, it’s about thinking long term. Its about building resilient societies that are also promoting values such as equality and justice. In societies where Herat Saffron has introduced saffron as an alternative crop, we also managed to promote women socio-economic empowerment and provide them with employment opportunities that never existed before. Women learned to do business and to defend their rights while trading of their commodities. They learned to increase their role and profit and to think long-term investment. The men on the other hand learned to live in harmony with empowered women. Let’s don’t forget that we are talking about a very traditional society. The difference and the impact we made has been natural in nature and gradual in it’s pace, providing us an opportunity to do build upon it and prevent the initiation of resistance and outrage. The difference has extended it’s root to other sphere of life in these societies. As an example, in Ghoryan district, a relatively remote village in a western province of Afghanistan has a women run radio station, women based TV programs and several female candidates running for the district and provincial councils. That’s probably what Afghanistan needs the most. The socio-economic empowerment of women also has another contribution to the long-term well being of the society.